Indoor Riding Arena

We focus on solving
immediate practical challenges
in ways that progressively
build the adaptability of an organisation.

We build long-term performance through a series of ‘small wins’ - progress comes in the same way as compound interest. ​​

We work with processes, behaviours, mindsets and shared assumptions. ​

We help confront issues and resolve conflict creatively, enabling ‘adaptive spaces’ in organisations where today’s challenges build tomorrow’s capabilities. ​​

Our ways of working are based on 4 principles:​

  • The Direction Principle – Holding the long-term and higher purpose while navigating today’s challenges​.

  • The Experimentation Principle – Moving forward by creating safe-to-fail mini-projects that drive learning of what works​.

  • The Evolution Principle – Transferring learning into strategies, systems and ways of working so that both the organisation and its people grow​.

  • The Participation Principle – Building dynamic, often temporary, teams in which decisions are taken by those closest to the impact​.


In short, we work on systemic change – being concerned with wholes as well as parts.​


People own what they help to create

Real change happens in real work 

Those who do the work, do the change

Connect the system to more of itself

Start anywhere, follow everywhere

The process you use to get to the future, is the future you get

Myron's Maxims

One of our favourite ideas, that brings much of our understanding of systemic change together is from Myron Rogers.


Known simply as Myron's Maxims they state:

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Five ways for us to work together



Using today's challenges to build tomorrow's capabilities
The Fp Squad creates a space for creative collisions to happen. We bring together small groups of leaders, managers and professionals from multiple organisations in year-long membership cohorts to resolve their current challenges while building leadership capabilities that will ensure similar problems don’t recur in the future.  

View a full brochure here

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Tackling your toughest problems
We start with the ‘presenting problem’, for example growth or culture, and together build solutions that simultaneously develop an effective performance system. Our work with Bath Rugby has deepened our conviction that sustained high-level performance comes through small improvements throughout an organisation.  In our consulting, we bring ‘the what, the how and the why’ together to create value today and build a path to a performance-driven organisation making a difference in the world.



Experimenting with us
Sometimes the answers to our organisational problems feel distant and out of reach. This is when we need to ‘dive-deep’ into the issues that lie behind our challenges and look for new insights or build new capabilities.


In Fp Labs we take the latest research-based theories and co-create new approaches with our clients. A Lab may be an intensive 1-day primer on a particular subject or a week-long immersive experience in a developing country or innovative industry.


It is in the Fp Labs that our deepest personal development work takes place, equipping leaders and professionals to become agents of purposeful change.



Become a purposeful leader through a life-changing experience.
Join the 2022 Purposeful Leadership Pursuit team (PLP) and develop purposeful leadership in the lead up to and during a Race Across America in this unique and inclusive experiential leadership programme - designed to accelerate the capacity of leaders and equip them to be catalysts for purposeful change and deliver business growth.


View a full brochure here




Start by understanding your organisation and people
Our consulting often start with an Organisation Performance Review (OPR), which maps the human performance system. Our diagnostic provides guidance on the areas of most impact and where to begin to build momentum for lasting change. We know that the underlying patterns that drive performance will be repeating throughout an organisation, so early lessons can be quickly transferred and multiplied. 

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Thoughts and Opinions


Get in touch

With uniquely designed approaches to suit all needs, we invest as much time as possible building relationship with our prospective clients.

To start this process of building shared understanding contact Graham Abbey, Fp Founding Partner:

by calling on +44 (0) 7733015265

or emailing