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Strategy and approach is
only as good as the people
lead it and execute it.

Fp is an eclectic mix of people with different experiences and professional journeys brought together by the shared belief that commercial businesses can have possibly the largest positive impact on our world, our societies and us as individuals. ​

We aim to ensure those organisations perform and continue to grow while embracing purposeful strategies and behaviours. ​

We are part of a movement to make purposeful performance commonplace. ​

Headlines and highlights in our teams

  • One of the first Chief Purpose Officers – Tate & Lyle​

  • Student of Neuroscience​

  • PhD in Organisational Change​

  • C-Suite role holders​

  • Business and Sports Psychologists

  • Business founders and CEOs​

  • Professional and International sports people​

  • Accredited Executive Coaches​

  • Entrepreneurs ​

  • Consultants to household names​

  • Consultants to global 'never-heard-ofs’​

  • Marketing Communications specialist​

  • An accountant


As well as our team these are some of our regular contributors:

  • Stuart Hooper, Director of Rugby, Bath Rugby

  • Caryl Thomas, Project Development and Impact Manager, Bath Rugby Foundation, Player, Worcester Warriors and Wales

  • Lynne Fernquest, CEO, Bath Rugby Foundation

  • Professor Veronica Hope Hailey, Emeritus Professor, University of Bath

  • Dan Cooper, Head of Analysis, Bath Rugby

  • Ruaridh McConnochie, Player, Bath Rugby

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Graham Abbey

I began my career as an Aeronautical Engineer and my desire to understand how things work has stuck with me ever since. This has drawn me into exploring human-systems, specifically how to create high performing, purposeful businesses.

I have worked internationally as a Management Consultant, Human Resources Director (easyJet), Charity Trustee (Refugee Council) and Business Academic (University of Bath), and was one of the world’s first Chief Purpose Officers for Tate & Lyle Plc.

I believe that business holds the key to sustainable social change and set-up Farleigh Performance to work with leaders to step into this responsibility. Being part of the Bath Rugby family will enable us to disrupt our business thinking with insights and practices from sport. 

My PhD research examined storytelling during organisational change and I believe now is the time to be rewriting the story of business – one organisation at a time! 


Juliet Daye

It’s possible to create organisations where people achieve more than they imagined possible and make a positive contribution to society - this is my driving force, my ‘why’. 

Training as an Occupational Psychologist developed my fascination with leadership and human performance. I understand how we learn and change at work, how the unpredictable and complex nature of the world today is making new demands of us.

I’ve led talent, learning and inclusion departments in retail, leisure and financial services, specialising in leadership and culture development. As a consultant I’ve worked with organisations across the FTSE 100, and published research into trust and collaboration with the University of Bath. This rich experience helps me bring perspective and insight to clients.

I believe there’s a better way to do business, a better way to ‘be’ in business, where people and communities thrive together – for profit and for a more positive impact in the world.


Ben Eason

The majority of my career I have focused on helping organisations develop the systems and structures that enable them to grow. I’ve worked across the UK and US finding ways to unlock the growth potential in organisations. 

I currently advise owners across the mid-market on their growth strategy and sit on the board of a private-equity backed business. 

At heart, I’m a strategy consultant working across the legal (Gowlings WLG), investment banking (Equiteq) and financial services sector (Grant Thornton). I’ve always believed a strategy is only as good as the people who execute it. I became fascinated with how organisations were creating a culture that could thrive regardless of what comes its way. 

I was introduced to Graham following a late-night chat with Stuart Hooper (Bath Rugby’s Director of Rugby) about profit with purpose… and as they say, the rest is history! 


Sammy Burt

I have worked widely in brand, marketing and culture and found my sweet spot in helping organisations to unearth what they are at their best. This authentic definition is then embraced and embedded within them in terms of internal culture, outside of them in terms of brand and communications and, of course, right through them in terms of their vision and strategies.

I have worked with large commercial organisations to define and embed purpose, as well as more obviously purposeful charities to define strategies that make their purposes financially sustainable. 


I am a practitioner of The Value's Centre cultural values assessments as well as a certified coach. 

I am also a trustee to Unseen – The UK’s modern slavery charity and independent helpline. 


John Hall

The combination of playing Rugby for Bath Rugby, England, Barbarian's, working in the professional rugby game for over 20 years and running several successful businesses has provided me with the skills on how to be part of, and lead, a high performing team successfully. 

On retiring as a player, I became Bath Rugby's first Director of Rugby and after a two-year stint I moved to Garryowen in Ireland as their Director of Rugby returning to Bath as their forwards coach at the turn of the millennium. 

The return to Bath, and my hometown, saw the launch of my first company, a sports software and data analysis business followed by other businesses also in the sports and data arena. Across all my companies I worked with some of the World's leading sports organisations such as FIFA, England Rugby, Lawn Tennis Assoc., and the FA.


Upon a successful acquisition and exit I moved into consultancy, operating with organisations and individuals working on leadership and team building. 


More recently I have become Bath Rugby President and am spearheading 'The President's Lounge' as well as activities with the Bath Rugby Foundation such as the Andes Challenge. I also continue to consult to organisations and have a particular interest in how we build successful teams and relationships in hybrid work environments.


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Get in touch

Get in touch

With approaches to suit different needs, we invest as much time as possible building relationship with our prospective clients.

To start this process of building shared understanding contact Graham Abbey, Fp Founder and CEO:

by calling on +44 (0) 7733015265

or emailing